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1246 Hearst Ave
Berkeley, CA, 94702
United States

510-289-1508

My work is providing innovative environmental education, public speaking and community building programs rooted in regenerative design principles that engage and empowers diverse audiences to action around climate change

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I design engagement strategies to broaden access for more diverse audiences

PREVIOUS CLIENT

Institute at the Golden Gate Healthy Parks Healthy People Program

 

CURRENT CLIENT

CASE STUDY

Partner/Client:

Toyota Motors, Inc.

Burrell Communications

Audience:
Students & Alumni of Historically Black Colleges and Universities

Goal:
Increase sales of Toyota Environmental Fleet

Problem:
Low engagement among influential market segment (African-American Consumers).

Insight:
90% of African-American professionals graduate from a Historically Black Colleges or University. Alumni Engagement critical opportunity. Traditional Advertising not reaching target.

Solution:
Co-designed & managed Toyota’s flagship green campaign targeting African-Americans, “The Toyota Green Initiative.” In its fifth year, this regional tour includes a Celebrity Lecture Series, Community Service Events and Contests. The initiative engaged millions of students and alumni in beautification projects, music and celebratory activities centered in themes of environmental sustainability, food justice and social entrepreneurship.

Results:

“The before and after on that was stunning.“ -Keith Dahl, National Manager Engagement Marketing | Toyota Motors, Inc.

Website:

www.toyotagreen.com